Sales enablement rebuild that tripled qualified pipeline in four months.

What we were asked to solve.

A professional services firm had a website that looked good but generated almost no pipeline. Their sales team was cold‑calling from Excel lists, marketing had no attribution, and leadership had no visibility into what was working.

Our approach.

We rebuilt the marketing stack from the ground up — CRM, marketing automation, website analytics, and lead scoring — and connected it to a sales enablement layer that gave reps real context on every conversation.

• CRM consolidation and clean import of 12 years of legacy data
• Website and form redesign wired to a marketing automation platform
• Lead scoring model tied to real conversion behaviour
• Weekly pipeline review cadence with sales and marketing

The outcome.

Qualified pipeline tripled in four months, sales conversion improved by 40%, and leadership finally has a single source of truth for every deal.